Written by Roland Trimmel | Categories: News
We told you earlier about our next product around a new generation of functional music for performance enhancement at sports, games and work. The first phase of work with such music has been completed, now it's time to test it in the field. And that means going to Los Angeles, where we work with partners from science and performance training on our next product.
L.A. has a lot to offer, not only when it comes to music. Learn more what it is that we are looking for when exploring such functional music.
Product development with athletes and professionals in Los Angeles
Many of you may be thinking of L.A. in terms of a city with near endless beaches, sunshine and palm trees. This scenery has been captured many, many times in an enormous amount of photos representing the California way of things. Places such as Santa Monica Pier and Venice Beach have become world famous as a result of that, leading to a non-stop influx of tourists visiting the shoreline and, of course, Hollywood.
While the above is true, there is also a different side to this city: it is home to some amazing entrepreneurs, and last but not least there is fair amount of scientific institutions and a large outdoor culture. The latter is what attracts athletes from all over the world to come to L.A., and complete their training there - it's a no-brainer then to find a number of world-class performance training organizations there, or not far from it.
This is a great environment for us to break shelter. And, we've found exceptional people already to work with us: one of them is Markus Rogan, an Olympic medallist and peak performance psychotherapist who works with some amazing athletes. He is in charge of product development for athletes.
Over the next weeks we will settle in to Los Angeles, a city which we know very well. Work on this new product is going to start soon, and information will be shared with you in due course.
For those of you who haven't followed us recently, here is the article on the master plan for Re-Compose that puts the above into perspective.